AutoMatters
National Content, with Local Sponsorable Content avaialble
National producer posts to the main content section of AutoMatters.
The station’s AutoMatters content if SOLD is targeted to the “Professionals Tips” section.
The Stations Video vignettes show up in the right rail of AutoMatters under the "Professionals Tips" heading in the right rail.
Story content typically comes from the Advertiser through the National producers, and thus Professionals Tips in the right rail is like an advertorial, with the station uploading video vignettes. Note: Typically sold to the client with weekly vignettes that are tagged with the clients open and close which is how it airs in the news.
The Pre/Post Roll with open/close function. The ad targeting for the pre-roll will be Auto-Matters/Professionals.
Branded ad creative not required for the page unless the advertiser pays for it
Examples:
http://kfoxtv.com/news/auto-matters
http://nbc16.com/news/auto-matters
Mock ups and Wallpaper for National content / Ad construction files available here: https://www.dropbox.com/sh/i9s0fe7piovrqgj/AAASL9vtrxVDPJ8AkDEFmMGba?dl=0
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