Sales inventory across our digital products resides on MediaKit (https://mediakit.sinclairstoryline.com). If you need access to this site please contact Nadya Stipanovich ([email protected]).

Take the time to familiarize yourself with StoryLine CMS: https://sinclairstoryline.com/help/. Review tutorials and videos that can help you understand how the content management system works, how story packages get published, how media is stored etc..

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POLICY NOTE

The StoryLine platform leverages a consistent look and feel and ensures deploying new features, design updates and or common widgets can be done programmatically.  

Any request to customize the StoryLine Templates will need to be escalated with Leadership verifying associated costs and business justification, and this is done on a case by case bases.

KEEP IN MIND

Leverage knowledge share of your RSM, Local Sales & Ad Ops teams. Thinking creatively within the structure of the templates and confines of the StoryLine CMS can accomplish most if not all Sales bookings.

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Do's

• Do attend StoryLine Training. Authoring Sponsored story packages is the responsibility of Stations and Digital Sales staff. Please see StoryLine training to get familiar with how the authoring environment of StoryLine works and to watch videos or take training seminars. Occasionally Service Desk will do its best to help author sales or target sales story packages when bandwidth allows. This is not a certainty, ultimately it is the responsibility of the station and its sales staff to wrangle content and target content, dialog with Advertisers, gather Ad creative for the section to traffic to the pages, and edit content.
• Do take a look at the content on your station site. We are the stewards of our content. Trending or More To Explore for example are present on Section and Article templates as part of StoryLine standard content.
• Coming soon will be a Product Insights page, connecting data sources about each and all websites. Sales teams will have better information about their audiences to improve their ad sell through rates and target sales for specific audiences.

and Don'ts

• Do not photoshop or doctor up Screenshots of pages and attach to StoryLine Service Desk tickets , share with your Clients with out prior assessment approval of your RSM and or consultation with Local Sales & Ad Ops teams. Service Desk triages each request for acceptable asks.
• Do not create teaser images with logos on them (includes Advertiser logo and station show logos)
• Do not upload Display Banner Ads and wallpapers to Service Desk tickets at this time -  these page assets are trafficked through DFP, contact your ad traffic specialists when targeting ads to Storyline section and pages.
• Do not use the image name in a teaser image: StoryLine when it uploads images or videos by default uses the image name as the Title and as the Caption - for example "photoname.jpg" or "20932749857097509278349757.png" - users see this and we want to avoid that as it is not descriptive for accessibiltiy. Leave the Title and Caption blank or rename the uploaded image or video to be something descriptive.