Lifestyle Matters
The station pulls down Life Style Matters vignettes from central producer storage at onehub
Station then adds their custom tag to the vignette.
In StoryLine - Target stories to the Lifestyle Matters section
Navigation placement: “Features” or similar.
How it works:
- National produces the segments and then the markets are responsible for posting their own tag with the segment from onehub.
- National Producer also posts a short weekly blog that loads on the legacy microsite and also on StoryLine sites.
Mock ups and Wallpaper / Ad construction files available here: https://www.dropbox.com/sh/hho0xqg1zbpk6ow/AAB4ibf1Pcuhs-zluWKmdcgxa?dl=0
Co-branding allowed. Advertiser logos must be of high resolution / quality, black or high contrast is recommended.
National Producer - For Content upload instructions please connect with Meghan Kolb <[email protected]>
NOTE on LifeStyle Matters programs: The station pulls down Life Style Matters vignettes from central producer storage at onehub https://ws.onehub.com/folders/rj135yzp
- Ad creative for LifeStyle Matters needs to go through Ad Traffic including wallpapers, ads roadblocked to the page for your client etc... No need to upload it to this ticket - there will be no action taken on it.
- Example of LifeStyle Matters page to emulate - http://nbc24.com/news/lifestyle-matters
- Stories are simply targeted to this section by the station. The station is responsible for adding content to their websites.
The National team sends out a weekly broadcast email on Fridays which includes the vignette running, cc script, social media samples and a newscaster toss. If you would like to be added to the communication list please contact Meghan Kolb <[email protected]>.
Stations have the option of cherry picking their own segments and building their own schedule from the vignette library available on onehub, also the scripts are housed there as well.
Lifestyle Matters - Landing page
