The Refined brand initial set of sites is Seattle, DC, and Cincinnati. Refined sites partner with their respective News sites to foster engagement with users on lifestyle content allowing the brand to get in to those urban places and interview people other online magazines can’t. This means Refined readers get exclusive interviews and content, contests, free tickets and screenings, and opportunities for other deals.

Refined sites are authored and published through StoryLine CMS, all the same features that are available for the News sites are also available for the Refined brand. There are differences in template design, more exposure is given to visually rich features such as Popular Galleries, and lifestyle content.